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shroommate
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Background
In the fall of 2022, Welvermind has been reached for the branding project of shroommate - a line of premium, all-organic mushroom supplements designed to be an essential part of one's wellness journey. The goal of the project is to launch the brand alongside three hero mushroom supplements, each with a unique purpose. To achieve this, Welvermind developed the concept of "part of wellness journey," positioning shroommate as a daily companion that supports you through life's ups and downs. The three products of reishi, lion's mane and cordyceps - rise, dust, and dawn - were named with the vision of providing a healthy all-day routine.
The scope of the project includes concept development, brand strategy, naming, visual identity, copywriting, and package design. With this comprehensive approach, Welvermind aims to create a brand that is not only visually appealing but also embodies the values of wellness and natural living.
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To develop its creative concept, the brand takes inspiration from the aesthetic angle of mushrooms, specifically the natural shapes, lines, and details of their surface. These elements become the basis for the brand's graphic elements, with "lines" serving as the primary motif.
The concept of "lines" is used to represent the idea of connection, which is a central theme for the brand. The two letter M's in the brand name are connected to denote the message of "life's a journey, and we are your companion." The connection of the two M's also forms a spring, which represents the idea of supporting you in life, just like a spring that helps you bounce back with extra power.
