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In the fall of 2022, Welvermind has been reached for the branding project of shroommate - a line of premium, all-organic mushroom supplements designed to be an essential part of one's wellness journey. The goal of the project is to launch the brand alongside three hero mushroom supplements, each with a unique purpose. To achieve this, Welvermind developed the concept of "part of wellness journey," positioning shroommate as a daily companion that supports you through life's ups and downs. The three products of reishi, lion's mane and cordyceps - rise, dust, and dawn - were named with the vision of providing a healthy all-day routine.
The scope of the project includes concept development, brand strategy, naming, visual identity, copywriting, and package design. With this comprehensive approach, Welvermind aims to create a brand that is not only visually appealing but also embodies the values of wellness and natural living.